The 2021 Coaches Report

Are you a coach? Or thinking about becoming a coach? The Coaches Report is the first independent and unbiased coaches market research report that looks at the U.S. coaching market from the view of those that hire a coach (the consumer). It was funded and created by The Wedding Report, The no. 1 source of realistic, independent, unbiased wedding statistics and wedding market research for the wedding industry.

What's included:

The 2021 Coaches Report includes the following information:

  • Overall Coaches Market
    • The size of the coaching market
      • How many people hire a coach
      • How many people have thought about hiring a coach
    • The type of coach they hire
    • The type of coaching they get (1 on 1, couples, group)
    • How often they meet with their coach
    • How long they meet with their coach
    • How much they spend monthly
    • How many months they commit to in a year
    • How much spent on additional hourly fees
      • How many hours per month
    • Contract requirements (yes or no)
    • Expectations about additional communications outside of normal meeting times
    • Communication methods preferred
    • What they are looking for in a coach
    • What their desired outcomes are
    • Sources used to find a coach
  • Business Coach (marketing, strategy, etc.)
    • Size of the market
    • How many people hire
    • How many people have thought about hiring
    • The type of coaching they get (1 on 1, couples, group)
    • How often they meet
    • How long they meet
    • How much they spend monthly
    • How many months they commit to in a year
    • How much spent on additional hourly fees
      • How many hours per month
    • Contract requirements (yes or no)
    • Expectations about additional communications outside of normal meeting times
    • Communication methods preferred
    • What they are looking for in this coach type
    • What their desired outcomes are
    • Sources used to find this coach type
  • Executive or Leadership Coach (team building, personal or business development, etc.)
    • Size of the market
    • How many people hire
    • How many people have thought about hiring
    • The type of coaching they get (1 on 1, couples, group)
    • How often they meet
    • How long they meet
    • How much they spend monthly
    • How many months they commit to in a year
    • How much spent on additional hourly fees
      • How many hours per month
    • Contract requirements (yes or no)
    • Expectations about additional communications outside of normal meeting times
    • Communication methods preferred
    • What they are looking for in this coach type
    • What their desired outcomes are
    • Sources used to find this coach type
  • Health and Fitness Coach (personal trainer, sports, etc.)
    • Size of the market
    • How many people hire
    • How many people have thought about hiring
    • The type of coaching they get (1 on 1, couples, group)
    • How often they meet
    • How long they meet
    • How much they spend monthly
    • How many months they commit to in a year
    • How much spent on additional hourly fees
      • How many hours per month
    • Contract requirements (yes or no)
    • Expectations about additional communications outside of normal meeting times
    • Communication methods preferred
    • What they are looking for in this coach type
    • What their desired outcomes are
    • Sources used to find this coach type
  • Life Coach (personal, career, etc.)
    • Size of the market
    • How many people hire
    • How many people have thought about hiring
    • The type of coaching they get (1 on 1, couples, group)
    • How often they meet
    • How long they meet
    • How much they spend monthly
    • How many months they commit to in a year
    • How much spent on additional hourly fees
      • How many hours per month
    • Contract requirements (yes or no)
    • Expectations about additional communications outside of normal meeting times
    • Communication methods preferred
    • What they are looking for in this coach type
    • What their desired outcomes are
    • Sources used to find this coach type
  • Other Coach
    • Size of the market
    • How many people hire
    • How many people have thought about hiring
    • The type of coaching they get (1 on 1, couples, group)
    • How often they meet
    • How long they meet
    • How much they spend monthly
    • How many months they commit to in a year
    • How much spent on additional hourly fees
      • How many hours per month
    • Contract requirements (yes or no)
    • Expectations about additional communications outside of normal meeting times
    • Communication methods preferred
    • What they are looking for in this coach type
    • What their desired outcomes are
    • Sources used to find this coach type

The first Coaches Report includes an aggregate of U.S. level data and will be available mid to late August 2021. Local market reports are expected to be ready by the end of 2021.

You can pre-order The 2021 Coaches Report for only $37, after it is released, the price will be $67. If you pre-order this report, we will also provide a discount for local market reports when they become available.

Use the button below to pre-order The 2021 Coaches Report

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