As we delve into the data from the past year, it's evident that the wedding industry is experiencing an upward trend. The average wedding cost has increased from $29,195 in 2022 to $30,119 in 2023. This rise is not confined to a single aspect but is widespread across various categories. For instance, the attire and accessories segment is witnessing a notable increase, with wedding dresses now averaging $1,633, up from $1,571, and tuxedo rentals climbing from $278 to $295.
The melody of matrimony is costing more as entertainment expenses increase significantly. The price tag for a live band has gone from $2,435 to a striking $2,713. Similarly, DJ services have hit a new note, rising to $1,000 from $957. Meanwhile, venue costs are humming a slightly different tune with minor increases in food and bar services. Although there's a slight dip in venue location costs, bar services pour out an increase of $2,673 to $2,785.
In the realm of event planning, the figures are more conservative. Wedding planner services have only modestly increased from $3,239 to $3,277. Yet, through the lens of photography and video services, we see a clear picture of the rising costs, with wedding videographers now charging $1,700 compared to last year's $1,536.
However, the plot thickens when considering the demand percentages for products and services. The winners in this narrative are the venue and beauty services, which have seen a jump in demand, indicative of a shift towards a more glorious celebration atmosphere. The bakery department is also tasting success, with more couples opting for sweet endings. On the flip side, the traditional staples of the wedding industry are declining. There's a noticeable wane in the demand for jewelry, such as engagement and wedding rings, as also indicated by Tenoris in their 2023 numbers for bridal jewelry sales: US Jewelry Market 2023: Sales Down 6%, Average Sale Up 3%. A downturn in the interest in printed materials like ceremony programs and engagement announcements. This shift signals a transformation in priorities among couples, possibly steering towards experience over material goods.
The average guest list has grown to 134 in 2023, substantially growing from the previous average of 127 in 2022. This isn't just a matter of numbers but a testament to modern weddings' increasing scale and inclusivity. Alongside the burgeoning guest lists, there's also a shift in the geographic dynamics of these events. Couples are stretching their horizons, with the average travel distance for a wedding now reaching 57 miles from home, a slight yet telling increase from the 56-mile range recorded in 2022.
The latest data is based on 30,498 data samples from people getting married. This includes behavioral and survey data collected in 2023. Demographic distribution includes multiple ethnicities, education levels, occupation types, income levels, first, second, and third plus marriages, and ages 16 plus.
NOTE: Products; The final numbers are based on spending of couples getting married, not prices. This includes purchases of both new and used items. Services: The final numbers are based on spending of couples getting married, not vendor prices. This includes purchases of services from professionals, someone that simply provides the service, or a hired family member or friend.
All markets have been updated to include the latest 2023 spending updates, and 2024 and 2025 spending estimates have also been updated.
Market Summary | 2022 | 2023 | % Chg | |
Total Average Wedding Cost | $29,195 | $30,119 | 3.1% | |
Attire & Accessories | ||||
Dress Accessories | $262 | $274 | 4.4% | |
Tuxedo/suit/other Accessories | $117 | $124 | 5.6% | |
Tuxedo/suit/other Rent/purchase | $278 | $295 | 5.8% | |
Wedding Dress | $1,571 | $1,633 | 3.8% | |
Bakery | ||||
Wedding Cake/dessert | $507 | $516 | 1.7% | |
Beauty & Spa | ||||
Hair Service | $86 | $93 | 7.5% | |
Makeup Service | $71 | $77 | 7.8% | |
Manicure & Pedicure | $55 | $58 | 5.2% | |
Entertainment | ||||
DJ/MC | $957 | $1,000 | 4.3% | |
Entertainment lighting | $409 | $438 | 6.6% | |
Live Band | $2,435 | $2,713 | 10.2% | |
Musician/s, Soloist, or Ensemble | $846 | $897 | 5.7% | |
Event Venue | ||||
Wedding Venue Bar Service | $2,673 | $2,785 | 4.0% | |
Wedding Venue Food Service | $5,195 | $5,391 | 3.6% | |
Wedding Venue Location | $5,767 | $5,761 | -0.1% | |
Wedding Venue Rentals | $1,912 | $1,979 | 3.4% | |
Flowers & Decorations | ||||
Bouquets | $427 | $448 | 4.7% | |
Boutonnieres, Corsages | $191 | $202 | 5.4% | |
Wedding Venue Accessories | $349 | $349 | 0.0% | |
Wedding Venue Decorations | $554 | $582 | 4.8% | |
Wedding Venue Flowers & Arrangements | $638 | $649 | 1.7% | |
Wedding Venue Table Centerpieces | $391 | $409 | 4.4% | |
Gifts & Favors | ||||
Gift/s for Attendants | $111 | $117 | 5.1% | |
Gift/s for Parents | $141 | $159 | 11.3% | |
Tips (for all services) | $439 | $452 | 2.9% | |
Wedding Favors | $222 | $231 | 3.9% | |
Invitations | ||||
Ceremony Programs | $125 | $141 | 11.3% | |
Engagement Announcements | $109 | $125 | 12.8% | |
Guest Book | $59 | $65 | 9.2% | |
Invitations & Reply Cards | $206 | $215 | 4.2% | |
Postage | $98 | $104 | 5.8% | |
Reception Menus | $122 | $138 | 11.6% | |
Save the Date Cards | $111 | $126 | 11.9% | |
Table Name and Escort/place Cards | $84 | $95 | 11.6% | |
Thank You Cards | $89 | $99 | 10.1% | |
Jewelry | ||||
Bracelet | $196 | $204 | 3.9% | |
Earrings | $184 | $201 | 8.5% | |
Engagement Ring | $3,970 | $4,025 | 1.4% | |
Necklace | $243 | $259 | 6.2% | |
Wedding ring/band for Partner 1 | $902 | $921 | 2.1% | |
Wedding ring/band for Partner 2 | $537 | $555 | 3.2% | |
Officiant | ||||
Officiant | $263 | $264 | 0.4% | |
Other Events | ||||
Rehearsal Dinner | $750 | $754 | 0.5% | |
Other Items | ||||
Hotel Room for After Reception | $424 | $424 | 0.0% | |
Photography & Video | ||||
Digital or Photo cd/dvd | $294 | $297 | 1.0% | |
Engagement Session | $392 | $391 | -0.3% | |
Photo Booth | $419 | $430 | 2.6% | |
Prints and/or Enlargements | $312 | $322 | 3.1% | |
Wedding album/s or photo book/s | $544 | $563 | 3.4% | |
Wedding Photographer | $2,150 | $2,264 | 5.0% | |
Wedding Videographer | $1,536 | $1,700 | 9.6% | |
Planner/Coordinator | ||||
Hourly Services | $1,822 | $1,799 | -1.3% | |
Wedding Coordinator | $1,625 | $1,607 | -1.1% | |
Wedding Planner | $3,239 | $3,277 | 1.2% | |
Transportation | ||||
Limo Rental | $522 | $532 | 1.9% | |
Other Transportation | $874 | $873 | -0.1% |
Unlock valuable insights and knowledge about the wedding industry with our in-depth analysis.