First impressions matter, and your engagement announcement will be the first print item related to your wedding that your guests will see. If you'll do print engagement announcements ' since some couples are content with announcing and sharing photos on social media ' this is a signal for guests to look for your gift registries so that they can send you an engagement gift, if they wish.
Top-quality print items require an investment in design elements and production, especially if you'll personalize them with photos and a custom monogram.
It's often very surprising that newspapers charge what they do for including your engagement announcement in their pages and online, especially since they know they'll get lots of clicks and traffic on their site's stats to charm their advertisers, but that's a reality in the world of extra little charges that make an impact on a wedding budget. It's emotional, it's important to your family, it's exciting for you, so it's going to come at a price.