Wedding couples consider their bridal party gifts to be very important for several reasons:
1. They appreciate the time, effort and money their bridal party members have put into their wedding plans, especially when planning from a distance and traveling often to attend multiple events.
2. They've received cheap bridal party gifts in the past, and they know how disappointing it is after doing so much for the wedding.
3. This is the age of social media sharing. They know their bridal party members will Instagram the gifts they receive, so the visibility factor figures into their decisions.
4. There is a greater other-centrism to weddings than there has been in the past. Couples are extremely conscious of how lucky they are to have so many loved ones in their lives, and they're more generous with the people they adore: in gifts, in experiences, in attention, in caring and support. So, we're seeing more generous bridal party gifts as a values element, and 5. Fabulous bridal party gift items curated for gifting sites impress like never before. We're seeing a much greater range of impressive gifts, at a range of price points, extending beyond the tote bag, makeup bag, and flask that we've all seen too much of during the past decades.