Wedding Market Size by State (2025)

Tracking the $66 billion economic impact of the US wedding industry.

Year State Total Wedding Sales
2025 Alabama $916,888,476
2025 Alaska $210,918,500
2025 Arizona $1,392,140,097
2025 Arkansas $559,743,815
2025 California $9,638,641,400
2025 Colorado $1,859,113,216
2025 Connecticut $1,016,968,088
2025 Delaware $180,509,464
2025 District of Columbia $301,699,170
2025 Florida $4,913,904,564
2025 Georgia $2,095,898,000
2025 Hawaii $927,019,530
2025 Idaho $425,691,126
2025 Illinois $2,224,980,042
2025 Indiana $1,196,637,000
2025 Iowa $523,915,724
2025 Kansas $471,411,450
2025 Kentucky $697,563,666
2025 Louisiana $398,072,022
2025 Maine $364,518,274
2025 Maryland $1,414,883,745
2025 Massachusetts $1,770,321,363
2025 Michigan $1,496,745,800
2025 Minnesota $1,012,006,736
2025 Mississippi $363,406,888
2025 Missouri $1,071,338,436
2025 Montana $348,877,893
2025 Nebraska $345,279,895
2025 Nevada $2,545,867,436
2025 New Hampshire $418,694,724
2025 New Jersey $2,330,154,024
2025 New Mexico $223,209,088
2025 New York $5,198,027,836
2025 North Carolina $1,987,775,820
2025 North Dakota $142,516,000
2025 Ohio $1,858,531,257
2025 Oklahoma $616,765,320
2025 Oregon $915,092,640
2025 Pennsylvania $2,497,449,110
2025 Rhode Island $251,607,310
2025 South Carolina $958,806,480
2025 South Dakota $169,680,949
2025 Tennessee $1,519,603,520
2025 Texas $5,527,617,004
2025 Utah $1,552,743,810
2025 Vermont $180,807,424
2025 Virginia $1,971,471,381
2025 Washington $2,010,020,064
2025 West Virginia $246,328,790
2025 Wisconsin $992,495,105
2025 Wyoming $145,852,803
2025 United States $66,161,336,556

Economic Analysis & Industry Revenue

Which US state has the largest wedding market by revenue?
California is the nation's largest wedding market, with total sales reaching $9,638,641,400 in 2025. This massive valuation is fueled by a combination of high wedding volume and premium service costs in major metro areas.
How many states have a billion-dollar wedding economy?
Several states have surpassed the billion-dollar threshold in total sales, including Texas ($5.5B), New York ($5.1B), Florida ($4.9B), and Illinois ($2.2B).
What drives the total market size in 2025?
Total market size is a product of both volume and average spend. In 2025, while some couples are opting for smaller guest lists, the "Barbell Economy" has led to a surge in high-end spending on "hero" categories like photography and experiential venues, keeping total revenue robust across the industry.

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Wedding Industry Research by State

2025 Average Wedding Cost by State 2025 Median Wedding Spend by State 2025 Number of Weddings by State 2025 Average Wedding Guest Count by State 2025 Wedding Market Size by State

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