This section looks at your company's total income compared to how much you want to make. Total Income is the sum of all money received from the sale of products and services
Your total income from events is below your company's sales goal
This section looks at your company's total income from events compared to your industry segment. Total Income is the sum of all money received from the sale of products and services
Your total income from events exceeds the industry segment average
This section looks at your company's total income per event compared to your industry segment.
Your total income from a single event is below the industry segment average
This section looks at your company's net income from events compared to your industry segment. Net income is a company's total earnings (or profit); net income is calculated by taking revenues and subtracting the costs of doing business such as depreciation, interest, taxes and other expenses.
Your net income from events exceeds the industry segment average
This section looks at your company's profit margin (net income divided by total income) compared to your industry segment.
Your profit margin from events is within the industry segment average
This section looks at how many customers your company meets with per year compared to your industry segment.
The number of customers you meet with per year exceeds the industry segment average
This section looks at how may events your company serves per year compared to your industry segment.
The number of events your company serves per year exceeds the industry segment average
This section looks at your company's conversion rate (events served divided by customers met with)
Your conversion of customers met with to events served is within the industry segment average
This section looks at how much your company spends on marketing compared to your industry segment.
The amount your company spends on marketing is within the industry segment average
This section looks at how much your company spends for education, learning, and training compared to your industry segment.
The amount your company spends on education is below the industry segment average
The results in this report are based on multi-year surveys to businesses working in the same industry segment.